<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d9319761\x26blogName\x3dIf+it+isn\x27t+then+WTF+is+it?\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://itsgottabefluff.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://itsgottabefluff.blogspot.com/\x26vt\x3d-7700339035708418650', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>
It's Got To Be Fluff  
Web    Images    Fluff MapNew!    Old News    Bobo    more »
  Advanced Search
  Preferences    
 Recent posts Results 1 - 6 for IGTBF 
[Best Viewed in 1024x768 or higher]
 
    

[Shoutbox]

[Advertisements]



Check out our Frappr!

[Contests]

Click here for details! « Home

[Posts]

Happy 30th Birthday Amy Christine Dumas
Too much Midnight Club 3..
WWE Divas 2005 Magazine Scans - Lita
Vida..GODDAMN!!!!!!
Sweety Showtime will DIE..
Medium rare?
For the Gamers that wonder why
This is what happens when you get bored
Porno and Raven Symone
The day millions of Men will lock their Bedroom Do...
 
     [Archives]
December 2004
January 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
March 2006
December 2006
 
     [The Fluff Squad]
Meet the Fluff Squad
and enjoy all of our
LameSpace profiles :]
Bobo
Kiros
Kat
DFD [DFD Productions]

[Random AIM Convo]

boboblackshe3p: yeee HAW!
boboblackshe3p: jagermeister for bobo
boboblackshe3p: freeeeee
DrunkenMasterFu: i am a jealous Fu
boboblackshe3p: this is great
boboblackshe3p: im telling you
boboblackshe3p: me you kap mike colin
boboblackshe3p: evertyone!
boboblackshe3p: should get togeyther
boboblackshe3p: get DRUNIK
boboblackshe3p: and play HSALOP
boboblackshe3p: HALOPP
boboblackshe3p: HELLO
boboblackshe3p: :]
DrunkenMasterFu: you lost me at "this is great"

[Our Neighbors]

T-Shirt Hell.com
CollegeHumor.com
KillSomeTime.com
The Only Connection
In this Blog there is a Blog
Downtown Street Racing.com
The Zero Syndicate
Totally Sweet Forum

[Disclaimer]

The views and opinions in this Blog are solely
the Author's and/or the Editor[s] and are not
directed at any Company, Person, or Agency.
If you find anything offensive while reading this Blog,
please close this Window and don't come back.
IGTBF never intended to offend anyone, but if you
took anything into offense, you probably were
never meant to be here in the first place.

Everything posted in this Blog by the Author or
Editor[s] are all just fun and games.
IGTBF does not put a "spotlight" on any
Community, Race, Culture, or Organization.
We simply post what's on our minds. That's it!
After all..it's just fluff.

Take anything we say with a grain of Salt,
because half of the time, we don't know what we're
talking about anyways. See what we mean..?

So, for taking the time to read this, I, the Author,
would like to personally offer you a cup of Coffee
and a nice bag of Cotton Balls..

This Blog is rated [R]. Parental Guidance Suggested.
Do not pass "Go", do not collect $200.
Just enjoy yourself and..

H a v e A N i c e D a y !
IGTBF

Globe of Blogs listed!
Blog Directory & Search engine
Google PageRank™ - Post your PR with MyGooglePageRank.com

Creative Commons License


GameSpot Interviews Peter Moore on Next Generation Xbox

Q&A: Peter Moore on marketing the next Xbox

Xbox marketing boss tells why the new console gets it's first unveiling on MTV--and what Microsoft is saving for E3.

In 1999, Sega used the MTV Video Music Awards to introduce the Dreamcast to US audiences. The man behind that effort? Peter Moore, then marketing boss for the US subsidiary. The following year, the VMAs were the chosen platform to give the Sega.net initiative standing with the coveted gamer demographic. Again, it was Moore who spearheaded the effort.

This year, Moore, now part of the massive Xbox team at Microsoft (he is Corporate vp of Worldwide Marketing and Publishing) has once again chosen MTV as the primary vehicle for introducing a new product to the North American marketplace--this time the next-gen Xbox.

We spoke with Moore earlier this week.

GameSpot: Peter, how does a deal like this evolve?

Peter Moore: A year ago my team and I sat down to try and figure out how we bring this platform to life, not only to the trade show crowd at E3, but more importantly, to the tens of millions of people that have got us to where we are today with Xbox. And the tens of millions of more that are going to join us in the next generation.

We discussed how do we do it in an entertaining way, in a constructive manner, and unexpectedly. And how do we do it with a great partner, and do it simultaneously, globally. And tie in music and celebrity, and all that cool stuff.

GS: So you picked MTV…

PM: As you might remember, in my past life, I worked with MTV on a regular basis, using the VMA's as a launch platform for one particular console.

So I went to see my old friends there in April of last year; we got into some great conversations about an entertaining way to do this. We've been working on this ever since.

Only a few weeks ago, finally got all the details nailed down and felt comfortable in announcing this at the right time and the right place, and that's what we did last week.

GS: Does this send a message that E3 isn't as big as it used to be--as a platform to broadcast news to the game industry?

PM: Not at all. Not at all.

We have so much to say. We wanted to say things first to the consumer, and give them a sneak peek--albeit in a 30-minute television show--that will give them a peek under the tent of what's going on and allow them to see it at the same time as the rest of the world does.

GS: What's left for the E3 audience?

PM: Then on the Monday night, May 16, we do a real deep dive and will show the games in their full glory--getting into more detail in the Rob, J and Peter show [Robbie Bach, J Allard, Peter Moore].

And, of course, then on the E3 show floor itself…where we can really show you the power of the platform.

GS: What grade do you give Xbox, version one, in the area of marketing and advertising?

PM: I'd say a B. One of the things that probably stopped us from being an A- is, [even though] we created a very cool and aspirational brand, we need to broaden the appeal of the brand. Not losing, or disenfranchising in any way, the gamers that got us there today--which is always a marketing challenge--but we have to grow.

But at the same time, we need to make sure we continue to talk to the more hard core gamer, the early adopters. That has been an important part of our success, and we fully intend to do that. At the same time, we need to provide an even more approachable feel and tonality to the brand, and we need to do things differently.

GS: Is there an area you feel Xbox excels at?

PM: We're the thought leader in this generation. We need to turn that into market leadership in the next generation, and this is just one small example of how we will do that, and do that in a very aggressive manner, globally.

GS: Is there a little bit of cat and mouse with Sony behind this move--to show off the new console the week before E3?

PM: Not really.

GS: Not really?

PM: A number of people have asked me: "was this in response to Sony moving their press conference and getting first place for the unveil?" I don't know. As I said, regardless of what our competition wants to do, we had a very clear plan in mind that goes back a year now to meetings in New York at the MTV headquarters.

GS: Is it a two way street with MTV…any upside for them?

PM: We are very important to them. We're starting to drive an entertainment business that rivals music. As Nielsen reported two weeks ago, consumers are spending more money on video games than they are on music. That wakes people up.

But you have to have your own strategy and you've got to stick with it once it's nailed down. This is part and parcel of a strategy that's been in development over fifteen months now.

GS: How many people are you expecting t reach with this MTV effort?

PM: We haven't put any metrics behind it, but clearly you want millions upon millions of people to see it. I certainly think that with MTV, we should get those numbers.

What I've always been impressed with--and my consumer marketing hat goes on here--is how they've changed their entire persona to the outside world, from a network that just broadcasts three-minute video music clips to being the originators of reality television with Real World, and Pimp My Ride, and MTV Cribs, and Meet the Osbornes; when you think of all the stuff on TV right now, it was born on MTV--someway, somehow. Celebrity Deathmatch, Jackass…

GS: This is the Xbox audience?

PM: I think that they are a major part of the generation that is part of Xbox nation, yes.

GS: You called the MTV program a "first look." What are you going to talk about?

PM: We'll talk name. We'll show the hardware--as much as you can do in a television show. You'll get a little glimpse of games, but we're saving most of that for you guys at E3.

GS: Is the MTV event all figured out?

PM: We're still developing the script, if we can find ways to talk entertainingly about features, we will do that, but we won't do anything that is boring or feels like an infomercial.

GS: You talked about 'you guys,' by which you mean the enthusiast press. Who's got the power now to best communicate your message? The enthusiast press? The mainstream press?

PM: Particularly in the early go, the enthusiast press still has the ability to create the stories that talk to the evangelists. But let's make no bones about it, it's not you, me, or anyone...it's the consumer that has the power. It's the guy that had to fish several hundred dollars out of his or her wallet when they want to make a purchase on a console--and over the lifetime, total cost of ownership, several hundred dollars more. Those are the people that are in control, and we've got to find ways, we--and I mean you and I--have got to find ways of talking to them in a relevant and entertaining manner, otherwise they're not going to read your stuff and they're not going to buy my stuff.

GS: What's the connection with The Killers, the musical group in attendance on the May 12 MTV broadcast?

PM: A: We love them; B: They've been on Game with Fame, on Xbox Live. They are hard core Xbox gamers--and very good gamers. I can't think of a hotter band right now. I've been listening to their album Hot Fuss for about six, seven weeks on my MP3 player as I run. I love Mr. Brightside. I think they have the right attitude.

GS: And what happens to Ourcolony.net on the night of May 12?

PM: Don't know. Don't know. Have to keep watching that thing. I'm not quite sure about that thing. It's difficult for me to follow...I'm from a different generation. It's way too complex.

GS: Ah yes, Peter...way to complex [wink, wink]. Thank you, Peter. We'll be watching.


By Curt Feldman -- GameSpot
POSTED: 04/16/05 08:18 AM PST
GameSpot Interviews Peter Moore on Next Generation Xbox - Saturday, April 16, 2005 -

Post a Comment